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What is Acupuncture?

Acupuncture and Traditional Chinese Medicine have been practiced in the Far East for thousands of years. Now it is recognised in the Western world as an effective method of treatment with research based evidence. Including being used in some NHS clinics as well as being referred by NHS practitioners. It is a natural and holistic approach to medicine. The World Health Organisation currently recommends acupuncture for over 100 conditions.


The theory behind Acupuncture uses the concept of ‘qi’ (pronounced ‘chee’) often translated as ‘energy’ through a system of channels under the skin. Acupuncture helps to govern the healthy functioning of the body through these channels. When this flow of qi is impaired illness occurs. The flow of qi can be disrupted in many ways: emotional upset, physical trauma, poor diet, and overwork are all common examples. Small fine ‘hair thin’ needles are placed in certain points along the channels to ensure smooth flow qi. The body’s energy flow is opened, restoring balance and resolving illness.


Acupuncture is a powerful, natural way to treat many conditions. It not only addresses the symptoms but gets to the root cause of the illness bringing balance back to the body.

What conditions benefit from Acupuncture

Acupuncture Tools
  • Pain relief (of all types of pain e.g. back, knees, shoulders, tight muscles, sports injuries etc.)

  • Mental, Emotional Disorders (e.g. anxiety, depression, addiction, trauma, PTSD)

  • Migraines, Headaches

  • Fibromyalgia

  • Chronic Fatigue

  • Arthritis

  • Digestive issues (e.g. IBS, acid reflux)

  • Menstrual Problems (PMS)

  • Gynaecology issues (PSCOS, endometriosis)

  • Fertility (male & female)

  • IVF assistance 

  • Pregnancy (e.g. nausea, aches and pains, breech position, inducing labour)

  • Post Natal, Partum Depression

  • Side effects of chemotherapy and radiotherapy

  • General Wellbeing

  • Insomnia

  • Asthma, Hay Fever, Sinusitis

  • Long Covid

  • Seizures, Epilepsy

  • Stroke Rehabilitation 

  • Tremors 

  • Autoimmune Disorders

       and more

Frequently Asked Questions

How long do I need Acupucnture for

Treatment time can vary from patient to patient depending on the severity of the issues, how chronic and how long the patient has been suffering. We usually suggest that having 6-10 treatments weekly is recommended at the beginning to let the treatment take effect. Then this can be reduced to fortnightly, then 3-4 weeks or as and when the patient feel they need to come. We work closely with the patient to assist with your health journey and provide lifestyle advice and Chinese medicine nutrition where needed.

Does Acupuncture hurt

Acupuncture is typically painless and patients often report a great sense of relaxation during and after the treatment. Some patients may feel slight tingling, electric sensations and a slight dull pressure around where the needles are inserted and usually subsides a few minutes after. We will check in on you throughout the treatment to ensure your comfort.

What should I do before and after a treatment

On a first initial consultation and treatment, we will take a full medical history including all past or present illness, hospitalisations, history of medicine, blood test results, scans and any other relevant medical results. Please bring a list of the names of the medications you are taking. The more information you provide, the more we can help. 

We recommend you eat before coming especially if it is your first time having acupuncture and are prone to drops in blood sugar or low blood pressure. We also recommend wearing comfortable, loose clothing. Some items of clothing may need to be removed and towels will be provided. To ensure full benefits from the therapy, try to relax and close your mind to the outside world. Some people fall asleep during the treatment!


After the treatment you may feel a little tired, light-headed or drowsy. We recommend that you abstain from caffeine, nicotine and alcohol for the rest of the day where possible.  Avoid strenuous exercise or over exerting yourself for 24 hours. You also may experience bruising at the acupuncture sites (approximately 3% of treatments) which will clear within a few days. Some people are more prone to this than others. Cupping and Gua sha may also produce temporary skin marking.

If you recently have had botox or fillers, let us know as we will not needle into the site if this has been less than 4 weeks. For Facial Cosmetic Acupuncture we recommend not having any botox, fillers or injectables for at least 12 weeks prior. Any recent surgeries please let us know also. Current regulations do not allow blood donors to donate blood within 4 months of having Acupuncture.

Payments and Cancellation Policy

A deposit will be taken upon booking to secure your first appointment. Accept cash or card for rest of payment taken at appointment. Cancellations less than 24 hours incurs full charge of appointment including packages bought in advance. No refunds. 


Acupuncture is amazing and we hope you enjoy your experience!

"I cannot sing enough praises for Jordan Fay Acupuncture. Jordan is an absolute master of her craft. Her knowledge of acupuncture and holistic healing practices is truly remarkable. She is a skilled and intuitive practitioner who takes the time to thoroughly understand my health concerns. Her holistic approach and deep knowledge of acupuncture techniques means every session with her is a rejuvenating experience for both body and mind.

The atmosphere is serene and inviting, creating the perfect environment for relaxation and healing.

I am beyond grateful for the positive impact Jordan has had on my well-being. I wholeheartedly recommend Jordan to anyone seeking exceptional acupuncture care. The best acupuncturist in Norwich!"

Georgia H, Norwich UK.

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